BSM British School of Motoring

Appointed by BSM in June 2008 as lead planning and creative agency. Our brief was to transform BSMs’ image into a youth orientated brand, synonymous with young culture, freedom and driving.

In the first 3-months we increased offline sales by 20%, by planning and running integrated advertising campaigns that include radio, outdoor advertising, online display advertising, paid and organic search programmes as well as student road shows.

Within 6-months we were appointed BSMs’ lead digital agency, and in January 2009 we re-designed and developed the BSM website, introducing a new eCommerce journey, online shop and sophisticated promotions engine.

The site has won awards and been given a 76% star rating by New Media Age. Our learner aids and iPhone apps regularly rank in the iTunes Top 50. Since launch the BSM website transacts more than £30m per year, and delivers more than 70% of BSMs’ business. We continue to create, develop and maintain the site, with close ties to Facebook and social media programmes.

We have evolved the BSM proposition, radically transformed the brand, and secured BSMs’ position as market leader with 97% unprompted brand awareness. We continue to work with BSM and The AA on consumer and business to business channels, supporting them with an experienced Planning, Creative, Digital and Account Management team.