The AA / BSM

- We’ve grown their total sales by 20% quarter on quarter
- Driven more than 60% of their business online
- Helped increase prompted brand awareness to 97%
- BSM have enjoyed £35m in online transactions

New research has highlighted that 17 to 24 year olds now hold the purse strings when buying driving lessons, and parents only have partial influence over their decision. In light of this, we completely transformed the BSM brand over 18-months, moving away from their large, corporate, stale brand proposition, to becoming a brand synonymous with youth.

“We were looking forward to tapping into a new market, and refreshing the image of our brand. We have set some ambitious targets. The Agency’s strategic and creative execution, coupled with their understanding of our target markets, has been way above anything else we’ve seen.”

Abu Sharif
Managing Director, BSM

TheAgency | Uncategorized