InterCasino

- Global research programme, from Japan to N. America
- Global advertising campaigns with a local accent, all territories
- Media includes TV, Radio, Press, Online Display, PPC and SEO

InterCasino is one of the pioneers of online casino gaming. We commissioned research, spanning Europe, East Asia and North America that revealed key insights into the online gaming market, and the InterCasino customer base.Together we developed the global brand proposition “Seriously Entertaining” positioning InterCasino as the ‘grown-up’ place to have fun, offering its customers a more sophisticated experience with big pay-outs and bonuses.

“To re-position a brand like ours was ambitious. TheAgency brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We’re really excited about where this will take us.”

Nicky Getley
Head of Acquisition, WagerLogic

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Del Monte

- 1.88m adults reached nationally
- 22% rise in sales over the campaign period
- 13.5% rise in monthly base sales
- 1000% increase in Facebook interaction

Re-launching Del Monte fruit juice back into the UK for the first time in 10 years. We commissioned research that showed Del Monte Orange is the public’s preferred juice and for the first time proved the brand proposition “Say Yes to the Best”. We worked closely with Tesco, Asda and Waitrose to deliver a campaign that drove trial. We integrated the media channels TV, Radio, Press, Online Blogs, YouTube Channel, Direct Mail, Facebook, Social Media and Point of Sale.

“Everything TheAgency undertook was planned and executed brilliantly which was no small achievement seeing as we managed TV, press and social media all in a very short space of time.”

Matt Jenkins
Commercial Manager, Del Monte

TheAgency | Work

Glutafin Foods

- Repositioned Glutafin as the UK market leader
- Defined the Glutafin wheat and gluten free brand proposition
- Connected the brand with consumers and NHS staff

People want the staple foods, even the ones they are medically unable to have. They need their diet to have minimal impact on their daily routine and family. They want a normal life.

We spoke to nutritionists, dieticians, home economists and supermarket buyers to ascertain what gaps in the current FMCG market existed.

We placed Glutafin at the heart of the family, social events and human interaction. You can enjoy the food you miss. And so can your friends and family. After all, we socialise around food.

TheAgency | Work

FairPay Insurance

- Developed brand name FairPay Insurance
- Developed brand and go-to-market strategy
- Media includes Social, Press, Online Display, PPC, SEO

Motor insurance brand Motaquote partnered with Satellite Navigation provider TomTom to develop and launch a first-in-market product calculating premiums based on unique driving behaviour. We were tasked with identifying the target market, and creating the new brand. This included a new website and proposition development.

“We have built a unique insurance product in partnership with one of the leading GPS technology firms in the world. So it was imperative to get the name, brand and consumer message right. TheAgency’s insight and strategic direction helped us break new ground in the insurance market.”

Nigel Lombard
Managing Director, Motaquote

TheAgency | Work

.net Magazine

- Visits to the new site increased by 200%
- Corporate subscription increased by 31%
- The campaign went viral, gaining notoriety in designer and developer circles

.net Magazine has built a reputation for championing the very best in web design standards and innovation. It’s the world’s best-selling magazine for web designers and developers, containing unrivalled tutorials, showcasing the hottest new sites and covering the major issues affecting web designers and developers today.

Our brief was to advertise the re-launch of netmag.co.uk to this savvy and ‘hard-to-impress’ audience. Along being bold and memorable, the work talked to designers and developers in a language they understood and would respond to. It was intellectual and fun, without being too ‘salesy’.

The campaign was unveiled at the annual SXSW Conference in Texas, to both critical acclaim and criticism from religious hard liners. It has since become one of the most infamous campaigns among the tech community.

TheAgency | Work

iKube Insurance

- 100% growth in sales
- Proposition as youth motor insurance brand
- Media includes Press, Social Media, Search

iKube are the pioneers in GPS motor insurance. Aimed at the young driver market, the aim is to reduce premiums for a young drivers, and calculate insurance quotes based on actual driving habits.

A new concept in motor insurance, we had the opportunity to go to market with a new and unique brand proposition, allowing iKube to manouver away from price led messages.

The iKube brand is now synonymous with youth driving, harnessing the power of social advocacy to help build the customer database, and gaining considerable press coverage as the motor insurance world is rocked by more GPS products, moving away from mass market pricing.

TheAgency | Work

Bristol Enterprise Zone

- New brand for Temple Quarter district
- Augmented reality for development launch in Monaco
- Media includes Radio, Outdoor, Press, Social Media, Search

Bristol Temple Quarter Enterprise Zone is one of the biggest and most important business initiatives the South West has ever seen. Over 70 hectares of prime business potential, situated in the heart of this creative and vibrant city, must be filled with businesses from all around the globe.

We won the pitch, and delivered a fully integrated recruitment campaign aimed at businesses of all sizes, including press, website and brochures featuring state-of-the-art augmented reality technology to bring the vision to life.

TheAgency | Work