Creative advertising campaigns digital and offline

CASE STUDIES

BSM

97% brand awareness in 18 months

New research has highlighted that 17 to 24 year olds now hold the purse strings when buying driving lessons, and parents only have partial influence over their decision. In light of this, we completely transformed the BSM brand over 18-months, moving away from their large, corporate, stale brand proposition, to becoming a brand synonymous with youth.

→ We’ve grown their total sales by 20% quarter on quarter
→ Driven more than 60% of their business online
→ Helped increase prompted brand awareness to 97%

We were looking forward to tapping into a new market, and refreshing the image of our brand. We have set some ambitious targets. TheAgency’s strategic and creative execution, coupled with their understanding of our target markets, has been way above anything else we’ve seen.
Abu Sharif
Managing Director, BSM

Del Monte

22% increase in Asda sales

Re-launching Del Monte fruit juice back into the UK for the first time in 10 years. We commissioned research that showed Del Monte Orange is the public’s preferred juice and for the first time proved the brand proposition “Say Yes to the Best”. We worked closely with Tesco, Asda and Waitrose to deliver a campaign that drove trial. We integrated the media channels TV, Radio, Press, Online Blogs, YouTube Channel, Direct Mail, Facebook, Social Media and Point of Sale.

→ 1.88m adults reached nationally
→ 22% rise in sales over the campaign period
→ 13.5% rise in monthly base sales

Everything TheAgency undertook was planned and executed brilliantly which was no small achievement seeing as we managed TV, press and social media all in a very short space of time.
Matt Jenkins
Commercial Manager, Del Monte

Quintiles

First in-class online strategy with Wall Street Journal

A ground breaking integrated advertising campaign developed alongside Wall Street Journal and Times Online. Utilising online display advertising that was targeted to each company employee via IP addresses and SIC (Standard Industry Codes). The advertising drove traffic to a unique Quintiles micro-site, that streamed film of the five most senior members of the Quintiles board. Shot on green screen the film was hosted on the BBCiPlayer servers, to ensure seamless play and adequate band width. The campaign was supported over six-months in press advertising, live events and shows as well as regular direct mail to the pharmaceutical industry c-suite.

→ Targeting campaign with Wall St Journal and Times Online
→ $2m of tenders received during campaign period
→ 1000% return on campaign investment

The most successful campaign Quintiles have run to date. All the results were tracked from advertising source. Online targeted advertising provided an ROI in excess of 1000%.
Eleni Elia
Global Marketing Manager, Quintiles