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Social Media ROI Still A Mystery To UK Businesses
Social media outlets have been gaining prominence in the world of marketing and most of marketers would agree that it is a key factor for boosting consumer loyalty and brand credibility. However, it appears that the majority of UK businesses Continue reading
Consumer Behaviour Varies Across Platforms
With technology advancing and consumers being offered a wide choice of shopping options, it is sometimes difficult for retail brands to follow where their sales come from and how consumers choose what to buy. The following might give retailers better Continue reading
M-commerce Continues To Grow Thanks To Tablet Users
A recent study publishing UK figures in m-commerce shows its significant growth is down to tablet use.
Consumers Distracted By High-Tech Systems In Cars
While car brands try to attract customers with a wide variety of functionalities and high-tech gadgets, a new survey from Which? among car users reveals that consumers are happy with simpler-to-use technology systems fitted in their vehicles.
EC To Look Into Mobile Wallets Dubbed Project Oscar
One of the most anticipated events in the world of UK marketing in 2012 is the planned launch of the mobile wallet. The joint venture between the three biggest mobile operators O2, Vodafone and Everything Everywhere, known as Project Oscar, Continue reading
Global Marketing Budgets Rise
According to the latest Warc Global Marketing Index, marketing budgets are on the rise internationally.
Time Spent Viewing Online Video Soars by 42%
With traffic to video sharing websites constantly growing, it’s obvious that the channel is gradually turning into a key area of interest for consumers. In fact, over four in five UK Internet users watch video online and more people are Continue reading
Young Female Consumers Higher Risk Credit Card Fraud
Apparently UK women face higher risks of credit card fraud than men, while shopping online. Research from the National Fraud Authority (NFA) revealed that only 8% of 26-to-35-year-old female consumers have up-to-date anti-virus software installed on their computers.
30% YoY Rise in UK Shoppers Leaving Social Comments
Most of us, marketing folk, will have got used to the idea that consumer habits are diversifying and evolving by now. As proof of this fact, new research from consultancy firm Deloitte highlights the importance of various channels for shaping Continue reading
Teachers Assurance move Direct Strategy and Digital Account into TheAgency
Teachers Assurance, the 5th largest friendly Society in the UK and the only endorsed provider of financial services to the National Union of Teachers have appointed Bath based communications specialists TheAgency to plan and launch their direct sales channel online.