Visa
Brief
Develop 20+ direct mail retention packs that migrate existing customers from Halifax Visa to MasterCard, whilst keeping retention figures high.
Solution
A multi layered promotional campaigns introducing the change, whilst still focusing on the credit card’s features and benefits. We also took the opportunity to cross sell and set targets for multi product sales.
Creative
VisaHolding | VisaDM | VisaSMS | VisaEmail
Results
The transition was carried out while keeping retention figures unaffected. We delivered significant multi product uptake and set a new benchmark for creative and promotional campaigns with partners such as MasterCard.
Tag cloud...
- 7 pages are tagged with Direct Mail
- 40 pages are tagged with Latest News
- 8 pages are tagged with Press Ads
- 7 pages are tagged with Recruitment
- 16 pages are tagged with Testimonials
Most popular...
Campaigns...
- Branding
- Direct Mail
- Film
- Online Ads
- Online Media Planning
- Outdoor
- Podcasts
- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
- RK Supply Chain
- Triodos Bank
- Visa
Experience...
- Axa Sunlife
- BankOfScotland
- BMW
- BP
- BridgestoneTyres
- Bristol&West
- BritishAirways
- BritishLegion
- CapitalBank
- Danone
- DeltaAirlines
- Domino's
- Halifax
- Heineken
- KitKat
- Kodak
- Legal&General
- MarieCurie
- Nestle
- Nivea
- NorwegianCruiseLine
- Page&Moy
- Pantene
- Pepsi
- RuralEngland
- Salitos
- SouthWestRDA
- StyleHolidays
- Tefal
- TheNationalTrust
- ThomasCook
- TourismIreland
- UnitedBiscuits
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