The Agency Online | Brand Proposition Development and Relaunch (2009)

Consumer and b2b markets

The new brand has done as much for our internal team building as it has for new business. We have been very pleased with the result, and look forward to seeing the positive effect on our bottom line. TheAgency have made the most complex problems seem simple, and working with them has been fun and an experience.

Miles Mcleod, Managing Director

Brief

RK Supply Chain are a supply chain recruitment specialist with a global reach, and currently the second largest supply chain recruitment team in the world. Define the RK Supply Chain brand proposition and help launch two new service offerings to support their growth to become the global market leading specialist recruiter.

Key Insights

Unlike all their competitors, RK Supply Chain exclusively deal with supply chain appointments, from shop floor to executive search. They have in fact got the largest specialist recruitment team in-house, and their skill base in the industry is market leading.

Our Solution

We restructured their sales proposition and commissioned Terry Brain (the man behind Ricky Gervais’ Flanimals and Trap Door) to help develop a unique brand with genuine standout that gives candidates a reason to engage. The launch campaign included teaser ads in press and online.

Results

RK Supply Chain exceeded their sales targets and reduced their media spend with leading job boards. The brand has become a talking point throughout the industry and RK have now launched in North America. With current performance, they are tipped to take a market leading position in the supply chain sector within 18-months.