RK Supply Chain
Brief
To reposition the RK Supply Chain brand and help launch two new service offerings and support their growth to become the global market leading specialist recruiter.
Solution
We restructured their sales propositions and commissioned Terry Brain (the man behind Ricky Gervais’ Flanimals and Trap Door) to help develop a unique brand with genuine standout that gives candidates a reason to engage. The launch campaign included teaser ads in press and online.
Creative
RKSCCred | RKSCMan | RKSCLogo | RKSCWebHome | RKSC Website | RKSCCaseStudyWeb | RKSCPressAd1 | RKSCPressAd2 | RKSCPressAd3 | RKSCPressAd4
Results
RK Supply Chain have met their sales targets as well as reducing their media spend with leading job boards. The brand has become a talking point throughout the industry and RK have now launched in North America.
Testimonial
“The new brand has done as much for our internal team building as it has for new business. We have been very pleased with the result, and look forward to seeing the positive effect on our bottom line. TheAgency have made the most complex problems seem simple, and working with them has been fun and an experience.”
Miles Mcleod
Managing Director
RK Supply Chain
Tag cloud...
- 7 pages are tagged with Direct Mail
- 40 pages are tagged with Latest News
- 8 pages are tagged with Press Ads
- 7 pages are tagged with Recruitment
- 16 pages are tagged with Testimonials
Most popular...
Campaigns...
- Branding
- Direct Mail
- Film
- Online Ads
- Online Media Planning
- Outdoor
- Podcasts
- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
- RK Supply Chain
- Triodos Bank
- Visa
Experience...
- Axa Sunlife
- BankOfScotland
- BMW
- BP
- BridgestoneTyres
- Bristol&West
- BritishAirways
- BritishLegion
- CapitalBank
- Danone
- DeltaAirlines
- Domino's
- Halifax
- Heineken
- KitKat
- Kodak
- Legal&General
- MarieCurie
- Nestle
- Nivea
- NorwegianCruiseLine
- Page&Moy
- Pantene
- Pepsi
- RuralEngland
- Salitos
- SouthWestRDA
- StyleHolidays
- Tefal
- TheNationalTrust
- ThomasCook
- TourismIreland
- UnitedBiscuits
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