Quintiles

Brief

Quintiles, the world’s largest pharmaceutical research company needed to increase their share of business from emerging biotech companies. However, the market perceived Quintiles to be too big to value their business.

Solution

www.QuintilesPhaseOne.com

We used world-renowned experts who’d be working on their clinical trials to explain the resource and support Quintiles would give them. Filmed in the USA and UK and then delivered through a microsite, we also featured case studies that further evidenced the benefit Quintiles would bring.

Display advertising on Times Online and Wall Street Journal. We pioneered a b2b targeting campaign that used IP addresses, Standard Industry Codes and Keywords, to identify the companies, and ensure that only their employees saw the ads.

QuintilesHolding Quintiles Web Quintiles Film Quintiles Banner

Results

We delivered more than $2,000,000 of tenders in under six months.

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