Quintiles
Brief
Quintiles, the world’s largest pharmaceutical research company needed to increase their share of business from emerging biotech companies. However, the market perceived Quintiles to be too big to value their business.
Solution
We used world-renowned experts who’d be working on their clinical trials to explain the resource and support Quintiles would give them. Filmed in the USA and UK and then delivered through a microsite, we also featured case studies that further evidenced the benefit Quintiles would bring.
Display advertising on Times Online and Wall Street Journal. We pioneered a b2b targeting campaign that used IP addresses, Standard Industry Codes and Keywords, to identify the companies, and ensure that only their employees saw the ads.
Creative
QuintilesHolding | Quintiles Web | Quintiles Film | Quintiles Banner
Results
We delivered more than $2,000,000 of tenders in under six months.
Tag cloud...
- 7 pages are tagged with Direct Mail
- 40 pages are tagged with Latest News
- 8 pages are tagged with Press Ads
- 7 pages are tagged with Recruitment
- 16 pages are tagged with Testimonials
Most popular...
Campaigns...
- Branding
- Direct Mail
- Film
- Online Ads
- Online Media Planning
- Outdoor
- Podcasts
- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
- RK Supply Chain
- Triodos Bank
- Visa
Experience...
- Axa Sunlife
- BankOfScotland
- BMW
- BP
- BridgestoneTyres
- Bristol&West
- BritishAirways
- BritishLegion
- CapitalBank
- Danone
- DeltaAirlines
- Domino's
- Halifax
- Heineken
- KitKat
- Kodak
- Legal&General
- MarieCurie
- Nestle
- Nivea
- NorwegianCruiseLine
- Page&Moy
- Pantene
- Pepsi
- RuralEngland
- Salitos
- SouthWestRDA
- StyleHolidays
- Tefal
- TheNationalTrust
- ThomasCook
- TourismIreland
- UnitedBiscuits
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