London Borough Council
Brief
Hounslow Council needed to address the increasing number of young scooter rider casualties. However the MTV generation are the toughest audience to reach, especially with a safety message.
Solution
By engaging motorcycle and scooter retailers we incentivised uptake. We promoted this through radio, press, poster and POS, with a relevant hook that was completely different to any other government safety campaign.
Creative
HounslowCouncilSpread | PimpTube | PimpScootPress1 | PimpTaxi
Results
We’ve delivered record-breaking sign-ups for the safety course and are now planning a national roll out with Transport For London (TfL).
Testimonial
“We have been extremely happy with the work that TheAgency have produced. The “Pimp My Scoot” creative is perfectly targeted to the teenage market”
Fatima Ahmed
Marketing Manager – Road Safety
Hounslow Borough Council
Tag cloud...
- 7 pages are tagged with Direct Mail
- 40 pages are tagged with Latest News
- 8 pages are tagged with Press Ads
- 7 pages are tagged with Recruitment
- 16 pages are tagged with Testimonials
Most popular...
Campaigns...
- Branding
- Direct Mail
- Film
- Online Ads
- Online Media Planning
- Outdoor
- Podcasts
- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
- RK Supply Chain
- Triodos Bank
- Visa
Experience...
- Axa Sunlife
- BankOfScotland
- BMW
- BP
- BridgestoneTyres
- Bristol&West
- BritishAirways
- BritishLegion
- CapitalBank
- Danone
- DeltaAirlines
- Domino's
- Halifax
- Heineken
- KitKat
- Kodak
- Legal&General
- MarieCurie
- Nestle
- Nivea
- NorwegianCruiseLine
- Page&Moy
- Pantene
- Pepsi
- RuralEngland
- Salitos
- SouthWestRDA
- StyleHolidays
- Tefal
- TheNationalTrust
- ThomasCook
- TourismIreland
- UnitedBiscuits
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