Halifax Bank
Brief
To measure the effect of brand on direct mail packs and assess if the customers acquired have a longer lifetime value for the business.
Solution
We developed two direct mail acquisition packs. The first, response led, focusing on Connection, Offer, Benefit, Reason and Action. The second, sympathetic to the Halifax brand, utilising their core brand values and propositions. Both competed against the Halifax control pack.
Creative
Results
Both packs beat the control. The response pack registered a higher number of enquiries. However, brand led pack delivered a higher number of enquiry to sale conversions, and on a five year forecast, the long term value of the customer was perceived to be considerably higher.
Tag cloud...
- 7 pages are tagged with Direct Mail
- 40 pages are tagged with Latest News
- 8 pages are tagged with Press Ads
- 7 pages are tagged with Recruitment
- 16 pages are tagged with Testimonials
Most popular...
Campaigns...
- Branding
- Direct Mail
- Film
- Online Ads
- Online Media Planning
- Outdoor
- Podcasts
- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
- RK Supply Chain
- Triodos Bank
- Visa
Experience...
- Axa Sunlife
- BankOfScotland
- BMW
- BP
- BridgestoneTyres
- Bristol&West
- BritishAirways
- BritishLegion
- CapitalBank
- Danone
- DeltaAirlines
- Domino's
- Halifax
- Heineken
- KitKat
- Kodak
- Legal&General
- MarieCurie
- Nestle
- Nivea
- NorwegianCruiseLine
- Page&Moy
- Pantene
- Pepsi
- RuralEngland
- Salitos
- SouthWestRDA
- StyleHolidays
- Tefal
- TheNationalTrust
- ThomasCook
- TourismIreland
- UnitedBiscuits
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