GamesRadar.com
Global Brand Advertising (2010)
Consumer advertising campaign
TheAgency was integral to our brand strategy right from the start. The advertising is designed to get our portfolio noticed by a wider audience as well as the current readership. The new creative will generate intrigue and allude to what subscribers can expect from our magazine.
James Kick
Games Brand Manager, Future Publishing
Brief
GamesRadar.com is the world’s leading games entertainment website, taking games related stories and media and turning them on their head. It entertains gamers when they are not gaming, it makes games go further. Define Games Radar’s brand values. Using online display and press advertising. Increase UK market share to 15%. Increase visits per unique from 1.8 to 2.1. Increase page views from 5 to 5.4.
Key Insights
The GamesRadar audience is predominantly male, aged 16-21. Approximately 37% of users are students / at school. The average GamesRadar user spends more than 9 minutes on the site, that’s longer than Facebook. 85% own a PlayStation 3 or Xbox 360 and 67% have wireless internet access at home. The GamesRadar audience are deeply passionate and engaged with wider gaming culture.
Our Approach
GamesRadar is about Gamertainment, the site and its editors are advocates of youth gaming culture. Up for a laugh, their brand values are cheeky, chatty and passionate about gaming. GamesRadar want to be considered one of your mates!
Our Solution
A simple, cheeky, yet intelligent campaign that demonstrates the brand values, and underpins GamesRadar with a strong propositional statement “More kicks per click”.
Global press advertising campaign
Online display advertising
