CVG.co.uk
Site Relaunch (Q2 2010)
Consumer advertising campaign
TheAgency was integral to our brand strategy right from the start. The advertising is designed to get our portfolio noticed by a wider audience as well as the current readership. The new creative will generate intrigue and allude to what subscribers can expect from our magazine.
James Kick
Games Brand Manager, Future Publishing
Brief
CVG is the world’s oldest games media brand, launched in 1981. It has since evolved into a leading outlet for games news, HD video and screens. CVG is about opinion and community interaction. Develop a hard hitting on and offline advertising campaign, that re-affirms CVG’s brand values.
Key Insights
The CVG audience are dedicated, passionate tech savvy early adopters and gaming fanatics who want to be both informed and inform others. They are ‘Techie Gamers’, highly sceptical of the way the games industry operates – often believing the games industry to be corrupting their first passion: gaming.
Our Solution
A simple and compelling campaign, designed to work through press and online display advertising. The creative is compelling, yet to the point. Making no false claims, the visual content is designed to strike with the male audience, and deliver the message quickly and with credibility. The ad-sets suit to showcase the different consoles and gaming platforms that CVG are involved in, playing on their unique position as a non console specific gaming site.
Results
Following the advertising campaign, coupled with an editorial refocus, according to figures from Google Analytics, CVG’s monthly unique user number has soared to an impressive 2,265,823– a 68% increase year-on-year to March 2010, with its UK unique user base leaping by 26% to 639,424 in the same period.
