British School of Motoring
Brief
To evolve the BSM brand, engaging it with the 17 to 24 youth market, and encourage them to consider BSM for driving lessons.
Solution
We restructured the BSM brand, clarified their proposition, and delivered it back to market in time for the Q3 sales campaign. The media mix included online display advertising, press advertising, search marketing, point of sale as well as radio ads to help a collective uplift in sales.
Creative
BSM Q3 Campaign | BSM Point Of Sale | BSM Micro Site | Banner 468x60 | BSM 120x600 | 180x150 | 300x250 | Radio Ad
Results
A 20% rise in quarterly sales has made this the most successful camapaign to date. Stand out creative, coupled with a clear proposition and strong price offer meant BSM achieved 77% of their enquiry target within the first three days.
Testimonial
“We were looking forward to tapping into a new market, and refreshing the image of our brand. We have set some ambitious targets. TheAgency’s strategic and creative execution, coupled with their understanding of our taregt markets, has been way above anything else we’ve seen”
Abu Shafi
Managing Director
BSM
Tag cloud...
- 7 pages are tagged with Direct Mail
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- 16 pages are tagged with Testimonials
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Campaigns...
- Branding
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- Outdoor
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- Point of Sale
- PPC Paid Search
- Press Ads
- Radio Ads
- Vodcasts
- Webinars
- Websites
Clients...
- Air Products plc
- BerkeleyScott
- Bloom & Co
- British School of Motoring
- Halifax Bank
- Kellan Group
- London Borough Council
- Media Planning Group
- NovaQuest
- PC Gamer
- Quintiles
- Rex Resorts
- Rhino Safaris
- RK Accountancy
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- Triodos Bank
- Visa
Experience...
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- BMW
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- Domino's
- Halifax
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- Nestle
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- Pantene
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- RuralEngland
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- Tefal
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- ThomasCook
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