The Agency

Let me say that I was really impressed with the results of the www.quintilesphaseone.com website. You are really professional and creative! All of us whom have seen it are really pleased.”

Anders Grahnén, ProfessorChief Scientific OfficerNovaQuestPhase I/IIa

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Brand response specialist TheAgency has been appointed by Rex Resorts, the UK’s leading Caribbean hotel and African Safari operator, to create a new direct response print campaign for the brand and also to refresh the brand’s positioning.

The move will make it more relevant to a newer, travel savvy target audience and give it a sharper commercial focus given the market forecasts for 2009.

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In the current climate, says Saman Mansourpour co-founder of TheAgency, marketing budgets are getting crunched just as much as credit, which means the marketing buck has got to work much harder to achieve the ROI bang than it did this time last year.
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Brands are looking for better, cheaper and more effective ways to sell, and yet also to build brand value. And this raises an interesting issue.

Do you need to have a separate budget with an above the line agency to build your brand value with consumers?

Or, can you achieve this, and sales, all within one campaign, and more importantly (from an economy of scale point of view) with just one agency?

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“We currently have a market leading offering, and are one of the only global supply chain specialists. As part of our growth plan we have recruited a larger senior management team, we are launching a number of new service offerings and appointed TheAgency is an integral part of our business moving forward. Their innovative approach to communications will help us focus on our market, and open up opportunities to utilise new technologies and digital targeting techniques that will drive more business and save us money.”

Miles Mcleod
Managing Director
RK Supply Chain

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Leading brand and response company TheAgency has relaunched BerkeleyScott, the UK’s leader in hospitality and leisure recruitment.

The relaunch includes new branding, website design, web-copy and web-architecture and an innovative print advertising campaign.

The relaunch will present BerkeleyScott Ltd as a premium recruiter, once a core strength of the company which has become diluted over the last five years. It also emphasises the company’s heritage and experience and places a stronger focus on the recruitment of senior appointments and attracting candidates rather than “clients”. The new identity and site will go live on the 20^th October and the online advertising campaign will roll out over the autumn.

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What does ‘creative’ mean to you?
Great ideas that deliver on commercial objectives. That’s the business we’re in.

What’s your best piece of business advice?
Hire people better than you, it keeps you on your toes.

Who do you admire?
My grandfather & Muhammad Ali – for proving that talent, determination and hard work can take you all the way, no matter where you start.

What in the world could be done better?
Most things. Unfortunately too many people settle for mediocrity.

Where do you see yourself in 10 years’ time?
In an underwater James Bond base. With sharks and everything. I’m not good at plans.

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Leading brand and response company TheAgency has appointed Rajnish Razdan as creative director.

Raz was previously working for Target Direct and Inbox where he was Executive Creative Director and also for The Response Team where he was Creative Director overseeing accounts for Carphone Warehouse, Rentokil and Bristol and West. He has most recently beendeveloping the marketing and branding for The Duke of Edinburgh’s Award and Nokia’s Comes With Music service which has just launched. Raz is the recipient of numerous awards including the IDM Leaders Award and has been nominated for a Cream Award 2008 for his TV work with Wessex Water.

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“TheAgency is by far the most professional and, for want of a better word, "realistic" of all the SEO providers I have dealt with.”

Toby Duprés
Marketing Director
Mansell

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