The Agency

“TheAgency have been instrumental in the planning and creation of our Phase I/IIa campaign to target biotech companies in Europe and North America. Together we have pioneered a unique direct response targeting plan, that has been rolled out across Ad Networks such as The Times Online. The campaign utilises green screen video streamed through banner ads and a Microsite.” 

Eleni Elia
Global Marketing Manager
Quintiles

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Bloom & Co, the UK’s leading expert jewellery designers and re-modellers have appointed TheAgency to implement their online retail strategy, supporting planning, creative and web development.

Their recent move from a leading London brand agency demonstrates their need for a more sales focussed brand response plan, in line with their business expansion plans. Bloom & Co launched in 2008, and is the brain-child of the 18-year old jewelry and fine art insurance company LMG.

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Let me say that I was really impressed with the results of the www.quintilesphaseone.com website. You are really professional and creative!  All of us whom  have seen it are really pleased.”

Anders Grahnén, Professor
Chief Scientific Officer
NovaQuest Phase I/IIa

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Brand response specialist TheAgency has been appointed by Rex Resorts, the UK’s leading Caribbean hotel and African Safari operator, to create a new direct response print campaign for the brand and also to refresh the brand’s positioning.

The move will make it more relevant to a newer, travel savvy target audience and give it a sharper commercial focus given the market forecasts for 2009.

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In the current climate, says Saman Mansourpour co-founder of TheAgency, marketing budgets are getting crunched just as much as credit, which means the marketing buck has got to work much harder to achieve the ROI bang than it did this time last year.

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“We currently have a market leading offering, and are one of the only global supply chain specialists. As part of our growth plan we have recruited a larger senior management team, we are launching a number of new service offerings and appointed TheAgency is an integral part of our business moving forward. Their innovative approach to communications will help us focus on our market, and open up opportunities to utilise new technologies and digital targeting techniques that will drive more business and save us money.”

Miles Mcleod
Managing Director
RK Supply Chain

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Leading brand and response company TheAgency has relaunched BerkeleyScott, the UK’s leader in hospitality and leisure recruitment. 

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What does ‘creative’ mean to you?

Great ideas that deliver on commercial objectives. That's the business we're in.

What's your best piece of business advice?

Hire people better than you, it keeps you on your toes.

Who do you admire?

My grandfather & Muhammad Ali - for proving that talent, determination and hard work can take you all the way, no matter where you start.

What in the world could be done better?

Most things. Unfortunately too many people settle for mediocrity.

Where do you see yourself in 10 years' time?

In an underwater James Bond base. With sharks and everything. I'm not good at plans.

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