The Agency

TheAgency wins accountancy recruitment firm’s brand and sales acquisition strategy

Leading brand & response marketing specialist, TheAgency, has won the integrated brand and sales acquisition strategy for accountancy recruitment specialist, RK Accountancy (part of the Kellan Group).

TheAgency has been briefed to develop a clear sales proposition and brand repositioning involving a digital strategy, press advertising and brand identity. RK Accountancy has ambitious plans for national growth, despite the economic climate.

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Ash Communications celebrates marketing client win second time around.

Leading brand & response marketing consultancy TheAgency, has awarded its PR contract to Ash Communications.The consultancy has been appointed to raise its profile in the advertising, marketing and creative fields, and in vertical market client sectors, and communicate TheAgency’s focus on delivering a larger return on investment for clients at a time when marketing budgets are being closely scrutinised.

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Client review of the recent BerkeleyScott re-brand. Includes a repositioning of the company more akin to its success in the early 90's.

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Search Marketingand Display Advertising share close ties. We’ve always known this to be the case, but to date it has been very difficult to quantify the collective uplift thatthe two have on response and ultimately sales.

Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.

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Following a recent demo of what could be the biggest revolution in search, and biggest threat to Google, in recent years.

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The BARCO (Brand and  Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!

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RK Supply Chain (RKSC), one of the leading global supply chain recruiters have appointed TheAgency to reposition their brand in the market, and help them develop heavily sales focussed communications.

The company has been extremely successful over the past 12 years, but a strategy for growth, coupled with tougher competition and aggressive market conditions have triggered a need to emphasise their brand position, and lay the foundation for a number of new service offerings.

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Travel and tourism companies are faced with tight budgets and tough decisions at the moment. However, strategic thinking, innovation and a strong marketing effort can ensure that your business will both survive and thrive.Travel brands need better, cheaper and more effective ways to sell, and yet at the same time they need to build vital brand value with consumers. Credit crunch winners will be those who have approached their brand development and marketing in a holistic way, putting the customer at the centre of everything they do.

In particular, those that get their branding right in 2009/10 will have understood that their marketing buck has got to work much harder now to achieve the same bang that it did this time last year. So, what steps can a brand take to be a winner in a market where the emphasis is currently on losing? Why not start by saving huge amounts of money and getting a better result for your budget?

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