The Agency

Ina week when record numbers of teenagers are biting their nails anticipating their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency, TheAgency, has been conducting research into effective sales and marketing to teenagers.

Instant is best.Whether it is instant messaging, video sharing, social networking or online shopping, it’s happening ‘now’.According to IABuk.net 81% of teens (aged 12 – 24) say instant messaging is an important online service and 83% use MSN to keep in touch with friends.

However, there is a lack of teens twittering.Under 25s make up 25% of the twitter audience, but the 13 – 17 audience is already using facebook/bebo to keep up to date.

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Here’s a unique way to advertise, I Wear Your Shirt.

There’s no doubt that the world of social media throws up interesting ways to promote brands and this has to be one of the strangest. Since January 1st Jason Sadler has been selling chest space – his own chest. Bizarre? Yes but totally true.

Jason has been charging companies to wear their shirt and then posting the images of himself on sites like YouTube and Twitter. Although his fees are relatively low he’s still managed to make over $70,000 and generate plenty of attention. And like any other business on the up, he’s expanding. Jason has now recruited a shirt-wearing partner with the aim of doubling his profits. And so far so good, he’s sold over 100 days for 2010 already. The opportunities to promote your brand within the social media world just keep growing – what’s going to happen next? Who knows!
www.iwearyourshirt.com

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“TheAgency’s pitch was spot-on.Their ideas were really new and extremely creative. We’re looking forward to launching the next national campaign with them. We have set some ambitious targets, and are confident even in this market we will see significant growth.”

Abu Shafi
Managing Director
BSM

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Over the past few months it has been rumoured that TheAgency are working on something new and very exciting, and quite different from the convention of advertising. Here is a sneak preview from a recent film shoot, captured on location somewhere in the Midlands. And is that Leon Tayler, Olympic Silver Medalist?

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Yahoo! tries to reposition itself against the likes of Google and Facebook by following a ‘new open’ social approach.

The portal has signed deals with Time Out, Elle and the Financial Times which will sit alongside Facebook and Twitter within the favourites section on the homepage allowing access to the rival destinations without losing traffic and advertising revenue.
It’s also launching a UK Version of its social bookmarking application Yahoo Buzz and a redesigned Yahoo! Mail. It hasbeen described as a “major milestone in the Yahoo! open strategy which seeks to marry the Yahoo! experience – the best in mail, news, search and mobile – with the best online content and services”, but how will it compare to Google’s new offering? Is it just another one of Yahoo’s reorganizations that are to fail?Have a look for yourself – http://m.uk.yahoo.com

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BSM Drives into Youth Market

BSM, the largest and most established driving school in the UK, is driving into a £4 million brand evolution to reinvigorate and modernise the company, to broaden its appeal and be more relevant to the core youth learner market. The move comes ahead of its 100th anniversary in 2010, and is designed to reinforce BSM’s market leading position.

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Our reel is always changing. For this months edit, please email us at reel@theagencyonline.co.uk.

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Ever wondered whatemail might be like ifit was invented today? Google have spent two years pondering just that.

Enter thetest version of Google WAVE. Anew way of Live messaging your friends and collegues, but with a twist.Every conversation is logged like a Blog, so any member of the conversation, invited at any point in time,can scroll through the entireconversational history, upload images and video as well as dialogue, and even take the conversation in acompletely different direction. A bit like a conversational mind map. How will this effect the way we consume information and make conversation across the Internet?

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