The Agency

Travel and tourism companies are faced with tight budgets and tough decisions at the moment. However, strategic thinking, innovation and a strong marketing effort can ensure that your business will both survive and thrive. Travel brands need better, cheaper and more effective ways to sell, and yet at the same time they need to build vital brand value with consumers. Credit crunch winners will be those who have approached their brand development and marketing in a holistic way, putting the customer at the centre of everything they do.

In particular, those that get their branding right in 2009/10 will have understood that their marketing buck has got to work much harder now to achieve the same bang that it did this time last year. So, what steps can a brand take to be a winner in a market where the emphasis is currently on losing? Why not start by saving huge amounts of money and getting a better result for your budget?

Read more »

"I’d never recommend TheAgency to our competitors but I would definitely recommend them to other people in different sectors. As Head of Marketing I’m judged on the suppliers I use and I’m really proud that I’ve chosen TheAgency to work on our branding projects."

Robert Woodford
Head of Marketing
Kellan Group

Read more »

Leading brand response company TheAgency has signed a Managed Recruitment Service contract with specialist media, creative and marketing recruiters, Ad Lib.

Read more »

“The new brand has done as much for our internal team building as it has for new business. We have been very pleased with the result, and look forward to seeing the positive effect on our bottom line. TheAgency have made the most complex problems seem simple, and working with them has been fun and an experience.”

Miles Mcleod
Managing Director
RK Supply Chain

Read more »

TheAgency pimps London’s scoots in a test road safety campaign that could see a national roll out.

The rising popularity of scooter riding by 16+ teenagers in the UK, has brought about a significant rise in the number of road traffic accidents involving scooters. This has placed significant pressure on London Borough Council to raise awareness of scooter training, promote safe riding amongst teenagers, and tackle the dangers they face.

Brand response specialist TheAgency has been appointed by London Borough Council to roll out a pilot campaign directly targeting 16 to 19 year old scooter riders, encouraging them to enrol for an additional road safety training session once they’ve completed their CBT (Compulsory Basic Training).

Read more »

"We have been extremely happy with the work that TheAgency have produced. The “Pimp My Scoot” creative is perfectly targeted to the teenage market".

Fatima Ahmed
Marketing Manager – Road Safety
Hounslow Borough Council

Read more »

“We appointed TheAgency based on their experience in the digital arena and brand marketing expertise. We needed a partner who could take on our web development and had the vision to take our brand to a wider audience. We have ambitious growth plans for the business and TheAgency has the knowledge and expertise to do that and more”.

Rebecca Wright
Marketing Manager
Bloom & Co

Read more »

“TheAgency have been instrumental in the planning and creation of our Phase I/IIa campaign to target biotech companies in Europe and North America. Together we have pioneered a unique direct response targeting plan, that has been rolled out across Ad Networks such as The Times Online. The campaign utilises green screen video streamed through banner ads and a Microsite.” 

Eleni Elia
Global Marketing Manager
Quintiles

Read more »