The Agency Online

Ever wondered what email might be like if it was invented today? Google have spent two years pondering just that.

Enter the test version of Google WAVE. A new way of Live messaging your friends and collegues, but with a twist. Every conversation is logged like a Blog, so any member of the conversation, invited at any point in time, can scroll through the entire conversational history, upload images and video as well as dialogue, and even take the conversation in a completely different direction. A bit like a conversational mind map. How will this effect the way we consume information and make conversation across the Internet?

Posted: Friday, June 26, 2009

Categories: Snippets

TheAgency wins accountancy recruitment firm’s brand and sales acquisition strategy

Leading brand & response marketing specialist, TheAgency, has won the integrated brand and sales acquisition strategy for accountancy recruitment specialist, RK Accountancy (part of the Kellan Group).

TheAgency has been briefed to develop a clear sales proposition and brand repositioning involving a digital strategy, press advertising and brand identity. RK Accountancy has ambitious plans for national growth, despite the economic climate.

Posted: Monday, June 01, 2009

Categories: Latest News

Ash Communications celebrates marketing client win second time around.

Leading brand & response marketing consultancy TheAgency, has awarded its PR contract to Ash Communications. The consultancy has been appointed to raise its profile in the advertising, marketing and creative fields, and in vertical market client sectors, and communicate TheAgency’s focus on delivering a larger return on investment for clients at a time when marketing budgets are being closely scrutinised.

Posted: Monday, May 25, 2009

Categories: Latest News

Client review of the recent BerkeleyScott re-brand. Includes a repositioning of the company more akin to its success in the early 90's.

Posted: Tuesday, May 19, 2009

Categories: Testimonials

Search Marketing and Display Advertising share close ties. We've always known this to be the case, but to date it has been very difficult to quantify the collective uplift that the two have on response and ultimately sales.

Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.

Posted: Wednesday, May 13, 2009

Categories:

Google Logo

Following a recent demo of what could be the biggest revolution in search, and biggest threat to Google, in recent years.

Posted: Sunday, May 03, 2009

Categories:

The BARCO (Brand and Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!

Posted: Thursday, April 16, 2009

Categories: BARCO

RK Logo

RK Supply Chain (RKSC), one of the leading global supply chain recruiters have appointed TheAgency to reposition their brand in the market, and help them develop heavily sales focussed communications.

The company has been extremely successful over the past 12 years, but a strategy for growth, coupled with tougher competition and aggressive market conditions have triggered a need to emphasise their brand position, and lay the foundation for a number of new service offerings.

Posted: Thursday, April 16, 2009

Categories: Latest News