The Agency

Social media portals need tailored approach

Your feature on youth marketing (Marketing, 23rd September), high-lighted some exciting online trends, but may have overlooked some other key points when targeting youth audiences through social media portals.

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Do companies who market themselves with ethically labelled products do what they say on the tin? How fair is Fairtrade?

In recent years our food, clothes and household goods have become coated with a layer of ethical labelling. Many products have been marketed with a Fairtrade, Organic or Rainforest Alliance stamp – but do we really know what this means?

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93% of social media users believe that companies should have a presence in social media. But what should that presence be?
Help us find out by joining in our Social Media Survey.

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Brand and response marketing specialist, TheAgency, has strengthened its team further on the back of its recent BSM lead creative agency account win with the appointment of three new staff.

Verity Wood has been appointed as senior account manager responsible for the relationship with BSM. Wood joins from McCann Erickson where she worked as account director on Sure Mobile, Milupa and Calpol and will capitalise on this experience at TheAgency, further enhancing the team’s specialist knowledge.

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Whilst chatting with my cousin in India via Facebook, it struck me how social media sites are helping to merge cultural boundaries. At the expense of sounding like someone who never switches off, this got me thinking about its effects on marketing and creativity.

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TheAgency, confident that its offer is unique outside the largest London agencies, this agency is one that aims to grow places, fast.

With any expanding business it’s important to maintain and nurture the start up culture,” says Saman Mansourpour, co-founder of TheAgency. “It’s never about an individual but working collectively as a team.”

The Bath-based agency is achieving this by recruiting “the right kind of people”. Those who are engaged, collaborative and passionate about what they do.  “We look to employ people with a range of skills and experience, so our teams complement each other and we ensure diversity,” adds Mansourpour.

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RK Accountancy has today officially unveiled their new brand refresh. The 6 month project has been integrated with the renewal of their vision and values and underlines the growing strength of the brand in a section of the industry which has been hit heavily by the recent economic turmoil.

“Of course we are being affected by the recession like many other recruiters, but at a time when our competitors are contracting and moving out of geographies, we remain resolute and are investing in the brand.” Explains managing director Paul Waite. “Clients want to make sure that they are getting value for money. Our passion and expertise makes the winning combination. We don’t just assist clients on a daily basis; we give them the insightful solutions that deliver long term, measurable business advantage which they require. This is why we are continuing to outperform our rivals.”

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Currently, less than 10 per cent of UK households recycle energy efficient light bulbs, which are classed as hazardous waste due to their mercury content. In a bid to increase this figure to 60 per cent by 2014, Recolight, the specialist recycling service organisation for fluorescent and mercury lamps, has appointed TheAgency in a seven figure campaign to change Britain’s recycling habits and meet its ambitious target.

TheAgency, a leading brand and response marketing consultancy, has been tasked with creating a hard-hitting campaign to raise awareness of the quantity of mercury entering landfills when energy efficient bulbs are not recycled. This will include a micro website, a viral film, a home user pack, poster advertising and point of sale material.

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