The Agency

Sovereign Living, part of Sovereign Housing Group, one of the largest social housing groups in the country, has appointed TheAgency to raise the profile of affordable home ownership and its developments.

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"As Europe’s leading ethical bank, and unlike most mainstream banks, we only lend money that we have deposited.This straightforward model has helped us grow despite the financial crisis, so to make the most of the opportunitiy we have appointed TheAgency to handle our paid search communications, giving us the opportunity to add more digital channels to our current mix. Their understanding of search techniques and sales driven approach has made it easy to integrate the campaign into our daily activity, and everything is 100% tracked."

Jayne Clarke
Marketing Manager
Triodos Bank

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A new youth marketing insight service is being launched by TheAgency, a leading brand and response marketing consultancy. Bike Shed will provide clients with exclusive access to a range of programmes delving into the minds and attitudes of young people aged between 16 and 19.

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The subject of our daily news digest, its ownership in the public domain and its value has long been up for debate. It’s no secret that news corporations from the BBC to News International have all struggled in the last decade to maintain control of their content, and effectively charge for it.

Clearly the Internet has offered us “free” access to news in real time, and various search engines like Yahoo, Google and now Bing have been able to point us all in the direction of the content we’re after. The announcement that News International were considering severing ties with Google, or that Microsoft had approached them to offer payment for search listings, depends on which papers you read.

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I’ve just been through a whirlwind of social media lately. Conferences, projects, discussions, it’s left me feeling quite anti-social about the whole thing. But stay your burning pitchforks. Do not assault my door as you Tweet that you’ve found a non-believer.

Let me make it clear. I do believe in social media. I just want us to approach this with a rational mind (strange coming from a creative I know). The fact is Social Media is great for developing groundswell. It’s fantastic for connecting with customers and people generally. Indeed it’s even a handy tool for customer services. But however you use it, you must check its relevance to the brand, audience and objectives. And equally important, can the budget accommodate it?

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BSM, the largest and most established driving school in the UK, is launching its ‘Beautifully Simple’ campaign, created by TheAgency to mark its relationship with Fiat 500 across multi- media platforms.

The campaign will run across online, point of sale, cinema, radio, direct mail, experiential as well as social media portals, designed to make BSM more synonymous with the youth and youth culture. The new ‘Beautifully Simple’ message will emphasise that the Fiat 500 is an easy car to learn in, and is great fun to drive.This new campaign is part of an ongoing relationship with TheAgency, during which it has helped increase sales for BSM by 20 per cent earlier in the year. The driving school is supporting the activity by offering exclusive promotions and discounts on its lessons during the campaign period.

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A short film about what it’s like to work with TheAgency team, directly from our clients.

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Siemens Gigaset, the European market leader in cordless phones, has appointed TheAgency.

The leading brand and response marketing consultancy, to help define its global brand proposition, re-affirming its focus on attracting high end users and brand conscious consumers to its innovative products.

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