The Agency Online

Currently, less than 10 per cent of UK households recycle energy efficient light bulbs, which are classed as hazardous waste due to their mercury content. In a bid to increase this figure to 60 per cent by 2014, Recolight, the specialist recycling service organisation for fluorescent and mercury lamps, has appointed TheAgency in a seven figure campaign to change Britain’s recycling habits and meet its ambitious target.

TheAgency, a leading brand and response marketing consultancy, has been tasked with creating a hard-hitting campaign to raise awareness of the quantity of mercury entering landfills when energy efficient bulbs are not recycled. This will include a micro website, a viral film, a home user pack, poster advertising and point of sale material.

Posted: Tuesday, September 01, 2009

Categories: Latest News

In a week when record numbers of teenagers are biting their nails anticipating their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency, TheAgency, has been conducting research into effective sales and marketing to teenagers.

Instant is best. Whether it is instant messaging, video sharing, social networking or online shopping, it’s happening ‘now’. According to IABuk.net 81% of teens (aged 12 – 24) say instant messaging is an important online service and 83% use MSN to keep in touch with friends.

However, there is a lack of teens twittering. Under 25s make up 25% of the twitter audience, but the 13 - 17 audience is already using facebook/bebo to keep up to date.

Posted: Friday, August 28, 2009

Categories: Latest News

Here’s a unique way to advertise, I Wear Your Shirt.

There’s no doubt that the world of social media throws up interesting ways to promote brands and this has to be one of the strangest. Since January 1st Jason Sadler has been selling chest space - his own chest. Bizarre? Yes but totally true.

Jason has been charging companies to wear their shirt and then posting the images of himself on sites like YouTube and Twitter. Although his fees are relatively low he’s still managed to make over $70,000 and generate plenty of attention. And like any other business on the up, he’s expanding. Jason has now recruited a shirt-wearing partner with the aim of doubling his profits. And so far so good, he’s sold over 100 days for 2010 already. The opportunities to promote your brand within the social media world just keep growing - what’s going to happen next? Who knows!

www.iwearyourshirt.com

Posted: Thursday, August 13, 2009

Categories: Snippets

BSM Advertising Logo

“TheAgency’s pitch was spot-on. Their ideas were really new and extremely creative. We’re looking forward to launching the next national campaign with them. We have set some ambitious targets, and are confident even in this market we will see significant growth.”

Abu Shafi
Managing Director

BSM

Posted: Monday, August 10, 2009

Categories: Testimonials

Over the past few months it has been rumoured that TheAgency are working on something new and very exciting, and quite different from the convention of advertising. Here is a sneak preview from a recent film shoot, captured on location somewhere in the Midlands. And is that Leon Tayler, Olympic Silver Medalist?

Posted: Monday, August 03, 2009

Categories: Latest News

James Wheatley, Hampton Court Garden Gold Medalist

Sarah Jagger, Columnist, Sky TV Presenter and Beautician

Yahoo! tries to reposition itself against the likes of Google and Facebook by following a ‘new open’ social approach.

The portal has signed deals with Time Out, Elle and the Financial Times which will sit alongside Facebook and Twitter within the favourites section on the homepage allowing access to the rival destinations without losing traffic and advertising revenue.

It’s also launching a UK Version of its social bookmarking application Yahoo Buzz and a redesigned Yahoo! Mail. It has been described as a “major milestone in the Yahoo! open strategy which seeks to marry the Yahoo! experience - the best in mail, news, search and mobile - with the best online content and services”, but how will it compare to Google’s new offering? Is it just another one of Yahoo’s reorganizations that are to fail? Have a look for yourself - http://m.uk.yahoo.com

Posted: Saturday, August 01, 2009

Categories: Snippets

BSM Drives into Youth Market

BSM, the largest and most established driving school in the UK, is driving into a £4 million brand evolution to reinvigorate and modernise the company, to broaden its appeal and be more relevant to the core youth learner market. The move comes ahead of its 100th anniversary in 2010, and is designed to reinforce BSM’s market leading position.

Posted: Wednesday, July 08, 2009

Categories: Latest News