TheAgency WIN Recolight 7-fig account
Currently, less than 10 per cent of UK households recycle energy efficient light bulbs, which are classed as hazardous waste due to their mercury content. In a bid to increase this figure to 60 per cent by 2014, Recolight, the specialist recycling service organisation for fluorescent and mercury lamps, has appointed TheAgency in a seven figure campaign to change Britain’s recycling habits and meet its ambitious target.
TheAgency, a leading brand and response marketing consultancy, has been tasked with creating a hard-hitting campaign to raise awareness of the quantity of mercury entering landfills when energy efficient bulbs are not recycled. This will include a micro website, a viral film, a home user pack, poster advertising and point of sale material.
Posted: Tuesday, September 01, 2009
Categories: Latest News
Brand Republic Tap on Teens

In a week when record numbers of teenagers are biting their nails anticipating their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency, TheAgency, has been conducting research into effective sales and marketing to teenagers.
Posted: Friday, August 28, 2009
Categories: Latest News
I wear your shirt?
Here’s a unique way to advertise, I Wear Your Shirt.
There’s no doubt that the world of social media throws up interesting ways to promote brands and this has to be one of the strangest. Since January 1st Jason Sadler has been selling chest space - his own chest. Bizarre? Yes but totally true.
Posted: Thursday, August 13, 2009
Categories: Snippets
A word from the MD of BSM
“TheAgency’s pitch was spot-on. Their ideas were really new and extremely creative. We’re looking forward to launching the next national campaign with them. We have set some ambitious targets, and are confident even in this market we will see significant growth.”
Abu Shafi
Managing Director
BSM
Posted: Monday, August 10, 2009
Categories: Testimonials
On Set With The Rumour Mill
Over the past few months it has been rumoured that TheAgency are working on something new and very exciting, and quite different from the convention of advertising. Here is a sneak preview from a recent film shoot, captured on location somewhere in the Midlands. And is that Leon Tayler, Olympic Silver Medalist?
Posted: Monday, August 03, 2009
Categories: Latest News
Yahoo! 'New / Open' Social Approach
Yahoo! tries to reposition itself against the likes of Google and Facebook by following a ‘new open’ social approach.
The portal has signed deals with Time Out, Elle and the Financial Times which will sit alongside Facebook and Twitter within the favourites section on the homepage allowing access to the rival destinations without losing traffic and advertising revenue.
Posted: Saturday, August 01, 2009
Categories: Snippets
TheAgency win £4m BSM account
BSM Drives into Youth Market
BSM, the largest and most established driving school in the UK, is driving into a £4 million brand evolution to reinvigorate and modernise the company, to broaden its appeal and be more relevant to the core youth learner market. The move comes ahead of its 100th anniversary in 2010, and is designed to reinforce BSM’s market leading position.
Posted: Wednesday, July 08, 2009
Categories: Latest News
TheAgency Showreel
Our reel is always changing. For this months edit, please email us at reel@theagencyonline.co.uk.
Posted: Sunday, July 05, 2009
Categories: Film
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