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Yearly Archives: 2012
New Wave Of Technology Could Boost UK Retail Sales By 2014
If you had a time machine and could leap forward to 2014, what do you think the world of retail would look like? Would it be very different from what it is now? A new study from eBay tries to Continue reading
47% Of UK Consumers Now Own Smartphones
If you’ve been following the development of the UK mobile market lately, you will hardly find the following piece of news surprising. According to the latest survey from YouGov, almost half of UK consumers own a smartphone.
High Street Shops Should Embrace Online To Attract Consumers
Marketing is a field in which change happens fast and those who fail to adapt are bound to lose their ground. Recently, this has referred to many high street retailers and the reasons causing their misfortune are exposed in an Continue reading
Online Sales Growth Slows In April
We know sales can be hit by a whole load of factors, some of which could be prevented by our marketing moves, while others are just impossible to foresee. Apparently, what influenced brick-and-mortar retail sales and online shopping in April Continue reading
UK Mobile Search Spending Grows 250%
It might seem obvious but mobile is turning into a major driving force for growth, so getting some statistics on how the sector is faring might be useful.
34% of Consumers Use Social Media To Choose Beauty Products
According to a recent report from market research group Mintel, more than one in three UK consumers (34%) rely on social media to help choose beauty and personal care products to buy.
UK Retailer Experience Poll Sees IKEA No 1
What customers want has always been a major concern for both brands and marketers. As market conditions change, it is only natural that consumer preferences are changing too.
Asda Gains On Tesco In Grocery
With Morrison’s falling profits news debated on the BBC this morning. Rarely has competition among the UK’s top retail brands been as fierce as it is these days. With cash-strapped consumers looking for possible ways to reduce costs, retailers’ sales Continue reading
UK Leads Mobile Gaming With Over 50% Now Playing
According to a new poll published today, close to half of all smartphone owners in Europe use their devices to play games and this number has seen a 55% rise from last year.
79% Of UK Consumers Engage In Multi-Screening
Internet tools and the digital world are an inseparable part of our lives, but spending time online has never been so attractive to Britons. Not only are they among the most avid media users globally, but they simply cannot get Continue reading
Social Media ROI Still A Mystery To UK Businesses
Social media outlets have been gaining prominence in the world of marketing and most of marketers would agree that it is a key factor for boosting consumer loyalty and brand credibility. However, it appears that the majority of UK businesses Continue reading
Consumer Behaviour Varies Across Platforms
With technology advancing and consumers being offered a wide choice of shopping options, it is sometimes difficult for retail brands to follow where their sales come from and how consumers choose what to buy. The following might give retailers better Continue reading
M-commerce Continues To Grow Thanks To Tablet Users
A recent study publishing UK figures in m-commerce shows its significant growth is down to tablet use.
Consumers Distracted By High-Tech Systems In Cars
While car brands try to attract customers with a wide variety of functionalities and high-tech gadgets, a new survey from Which? among car users reveals that consumers are happy with simpler-to-use technology systems fitted in their vehicles.
EC To Look Into Mobile Wallets Dubbed Project Oscar
One of the most anticipated events in the world of UK marketing in 2012 is the planned launch of the mobile wallet. The joint venture between the three biggest mobile operators O2, Vodafone and Everything Everywhere, known as Project Oscar, Continue reading
Global Marketing Budgets Rise
According to the latest Warc Global Marketing Index, marketing budgets are on the rise internationally.
Time Spent Viewing Online Video Soars by 42%
With traffic to video sharing websites constantly growing, it’s obvious that the channel is gradually turning into a key area of interest for consumers. In fact, over four in five UK Internet users watch video online and more people are Continue reading
Young Female Consumers Higher Risk Credit Card Fraud
Apparently UK women face higher risks of credit card fraud than men, while shopping online. Research from the National Fraud Authority (NFA) revealed that only 8% of 26-to-35-year-old female consumers have up-to-date anti-virus software installed on their computers.
30% YoY Rise in UK Shoppers Leaving Social Comments
Most of us, marketing folk, will have got used to the idea that consumer habits are diversifying and evolving by now. As proof of this fact, new research from consultancy firm Deloitte highlights the importance of various channels for shaping Continue reading
Teachers Assurance move Direct Strategy and Digital Account into TheAgency
Teachers Assurance, the 5th largest friendly Society in the UK and the only endorsed provider of financial services to the National Union of Teachers have appointed Bath based communications specialists TheAgency to plan and launch their direct sales channel online.