A ground breaking integrated advertising campaign developed alongside Wall Street Journal and Times Online. Utilising online display advertising that was targeted to each company employee via IP addresses and SIC (Standard Industry Codes). The advertising drove traffic to a unique Quintiles micro-site, that streamed film of the five most senior members of the Quintiles board. Shot on green screen the film was hosted on the BBCiPlayer servers, to ensure seamless play and adequate band width. The campaign was supported over six-months in press advertising, live events and shows as well as regular direct mail to the pharmaceutical industry c-suite.

  • Targeting campaign with Wall St Journal and Times Online
  • $2m of tenders received during campaign period
  • 1000% return on campaign investment