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Monthly Archives: September 2010
Creative Match – TheAgency strengthens its integrated team
Bath-based integrated creative agency TheAgency has hired Paul Surridge as Art Director and Sophie Bullock as junior account manager.
Marketing Week – Opinion piece
In response to a release on 15th Sept 2010 by GSK in Marketing Week “GlaxoSmithKline’s consumer healthcare division is looking to bolster its understanding of its customers’ online shopping habits and improve the marketing of its products with the launch of an Continue reading
New Media Age – TheAgency comment on Virtual Currency
As Facebook prepares to roll out its Credits virtual currency, the social gaming industry is taking an interest. But there are still concerns about its potential for take-up among gamers.
Marketing Week – BSM puts Dual Theory to the Test
Helped by a tie-up with Fiat, BSM is using its centenary to take its marketing in a new direction by targeting the two key elements of its customer base – young learner drivers and their parents.
Finalists! HSBC Start Up Awards
A Bath advertising agency which is enjoying 100 per cent year-on-year growth is in the running for an award.