BLOG
Monthly Archives: July 2010
Brand Republic – Is the Internet KILLING Creativity?
I recently watched a great ad that launched a well-known brand back into our consciousness. It was brilliant, capturing the brand and the verve of the previous campaigns. Then I realised that a few months previously I’d seen a whole Continue reading
New Media Age – Social media is only relevant for some brand
I read with interest the figures from LinkShare suggesting that ad revenues and returns on social media sites were far lower than their experience had shown (NMA 8 July 2010), as well as the numerous defensive comments from media executives.
Insider Magazine – Mansourpour listed in top 42 under forty two entrepreneurs
Not many marketing agencies are founded with a five-year plan in place that includes making acquisitions in that period, but Saman Mansourpour isn’t your typical creative who’s partly headed West from London for the lifestyle.
New Media Age votes BSM website 76%
Signing up for driving lessons can be as daunting for many people as it is exciting for others. The British School of Motoring (BSM) – to celebrate its 100th birthday – has given its site a refresh to ease people Continue reading
CreativeMatch – BSM realigns digital strategy to increase sales
BSM, the largest and most established driving school in the UK, has launched a new website as part of a wider realignment of its digital offering, following extensive usability testing.
Brand Republic – Is it time to let consumers “Play the Brand”
I remember having a telephone interview with a journalist from The Times a few years back, where I naively and rather over excitedly ranted on about mobile marketing, and a day when all Outdoor, Mobile and In-Store channels would be Continue reading
Brand Republic – What’s the best way to build an integrated agency team?
I was sat in a board meeting yesterday, where we were reviewing upcoming job roles within our business. And I found myself pondering the question, “just what is the best way to build our integrated team?”