Marketing Week - BSM Summer Campaign Hits the Beach
BSM, the UK’s largest driving school, has launched an integrated summer ad campaign designed to strengthen the brand’s youth appeal and drive lesson bookings during its 100th Anniversary year.
The “learn to enjoy the summer” campaign, created by TheAgency, will run across online, outdoor and point of sale channels. It features striking 1970s style visuals of top UK pro-surfer Sophie Hellyer on a sunny beach in front of a BSM branded car.
Posted: Monday, June 28, 2010
Categories: Latest News
On-set with pro surfer Sophie Hellyer
Behind the scenes on a recent beach shoot with UK pro surfer and face of Roxy clothing, Sophie Hellyer.
Posted: Thursday, June 24, 2010
Categories: Latest News
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