Brand Republic - Is Social Media forcing us to be better marketers?
I read an interesting article on Mashable recently about which department “owns” social media. My hope was that if we answered that question, we might have a better idea which agency is best set to deal with it.
As you would expect the majority of companies surveyed handled social media through their digital department, but the point raised was that we all have a responsibility to make social media work for our employers and clients.
Posted: Friday, May 21, 2010
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