The Agency

The Environment Agency has appointed leading brand and response marketing agency, TheAgency, to work on its new digital strategy following a three-way pitch.

The objective is to significantly increase traffic to the NetRegs web site, focussing initially on pay per click (PPC) advertising. As part of an initiative involving all government web sites, NetRegs is required to converge all its content with the Business Link website by March 2011, which will also be integral to TheAgency’s brief.

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We're always on the lookout for new talent to add to our freelance pool.

If you're a Creative, Account Manager, Studio Artworker, Developer, or fresh out of college, please get in touch.

You can email your details directly to enquire@TheAgencyOnline.co.uk or better still join our LinkedIn group, TheAgency Freelancers & Contractors.

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Let me start with a few questions…

Did you make poverty history? Did you buy the Haiti single? Have you enjoyed some comic relief?

What did you do for charity between those events? Don’t get me wrong; I’m not saying that there’s something wrong in what you did. In fact it’s wholly admirable. But what’s the impact on smaller but equally worthwhile charities?

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We’ve got a number of photoshoots and filmshoots coming up for two national advertising campaigns, and we’re on the hunt for young male and female models.

If you’re aged between 17 and 24, or 32and 38, male or female, blonde or brunette, height between 5’5" and 5’10", and fancy being in the limelight, then please send us your folio, or even a recent snap. We need people that look natural, so no heavy make-up or posed studio shots please. The opportunity will be to appear on web advertising, retail point of sale and outdoor posters. There will also be the opportunity to appear in the TV and viral film commercials.

Email Sam Britton sbritton@theagencyonline.co.uk

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Glutafin, one of the leading providers of prescription-only gluten-free food products, has launched a new advertising campaign designed to help coeliacs carry on with life after diagnosis.

Created by TheAgency, a leading brand and response marketing consultancy, the campaign will develop the theme “Appetite for life” across all communications, highlighting the many ways coeliacs can successfully get on with their lives.

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Before the rise of the digital aisle, we’d thumb through records or books in a store and MIGHT get a bit of advice from a shop assistant or another shopper.Outside of our own peer groups or reviews, we weren’t inundated with advice on our purchasing decisions.

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