The Agency Online | CreativeMatch - Glutafin appoint TheAgency as lead creative

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Glutafin, one of the leading providers of prescription-only gluten-free food products, has appointed leading brand response agency, TheAgency to evolve the food brand, engage with a wider base of consumers and healthcare professionals, and promote new product launches.

Over 45 per cent of the UK is battling with food allergies and, according to Euromonitor data¹, the UK achieved the third highest global growth rate in gluten-free foods (after the US and Italy) with a value sales increase of 17 per cent amounting to £47 million.

TheAgency will work with Glutafin’s team across its product range including fresh breads, pastas, biscuits, crackers and flour mixes.

Bob Trice, group marketing director said: “We were very excited by the TheAgency’s creative and strategic approach and are looking forward to working with them on forthcoming projects.”

Saman Mansourpour, partner at TheAgency said: “To say we’re very pleased to be working with Glutafin would be a huge understatement. Our agency team has considerable experience within the food sector and a real interest in Glutafin’s specific dietary market, and how best to target people with gluten intolerance, as well as health care professionals. We’re really looking forward to evolving its brand.”

Posted: Tuesday, February 16, 2010

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