The Agency

To the casual observer, the recession appears to have made consumers far more careful. But actually, we may be witnessing a more significant change in their behaviour. They are, in fact, becoming considered rather than careful. Consumers are increasingly ready to break away from more ‘conventional’ behaviour. But before we go into the why let’s examine the evidence…

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BSM, the largest and most established driving school in the UK, is launching its ‘Pass on the BIG 100’ campaign in January, created by TheAgency to celebrate its 100th birthday. The campaign, the third in a succession of sales beating quarters, will run across online, radio, cinema, press, direct mail as well as point of sale, and will celebrate BSM’s landmark achievements over the last century.

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Sovereign Living, part of Sovereign Housing Group, one of the largest social housing groups in the country, has appointed TheAgency to raise the profile of affordable home ownership and its developments.

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"As Europe’s leading ethical bank, and unlike most mainstream banks, we only lend money that we have deposited.This straightforward model has helped us grow despite the financial crisis, so to make the most of the opportunitiy we have appointed TheAgency to handle our paid search communications, giving us the opportunity to add more digital channels to our current mix. Their understanding of search techniques and sales driven approach has made it easy to integrate the campaign into our daily activity, and everything is 100% tracked."

Jayne Clarke
Marketing Manager
Triodos Bank

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