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Yearly Archives: 2010
Brand Republic – Over service at your peril
I’ve heard that in the light of cutbacks and freezes, governmental bodies are pressurising agencies to do free work on campaigns. How ridiculous. There’s austerity and there’s downright blackmail. You can see how the conversations take place:
CreativeMatch – i-kube looks to expand following appointment of TheAgency
i-kube, the specialist motor insurer for young people between the ages of 17-25, has appointed TheAgency to conduct a rebrand and marketing initiative following a successful 3-way pitch.
Brand Republic – Mechanics and Drivers
They’ve got a great idea, it involves email, a microsite, twitter, facebook and press” said the suit excitedly. “They’re not ideas” I said in a rather disappointed fashion.
Brand Republic – Money Talks?
Whilst reading a recent white paper on trends within Social Commerce, I came across a quote from Douglas Rushkoff that basically said the goal of social media isn’t sales. Social media should be about building the culture of your company.
Brand Republic – You need more traction before you can freewheel
Today so many companies are in the midst of a social media frenzy. They’re desperately trying to play catch-up with the latest technologies. And at the same time they’re terrified about losing control over their brand. I wonder how many Continue reading
Creative Match – TheAgency strengthens its integrated team
Bath-based integrated creative agency TheAgency has hired Paul Surridge as Art Director and Sophie Bullock as junior account manager.
Marketing Week – Opinion piece
In response to a release on 15th Sept 2010 by GSK in Marketing Week “GlaxoSmithKline’s consumer healthcare division is looking to bolster its understanding of its customers’ online shopping habits and improve the marketing of its products with the launch of an Continue reading
New Media Age – TheAgency comment on Virtual Currency
As Facebook prepares to roll out its Credits virtual currency, the social gaming industry is taking an interest. But there are still concerns about its potential for take-up among gamers.
Marketing Week – BSM puts Dual Theory to the Test
Helped by a tie-up with Fiat, BSM is using its centenary to take its marketing in a new direction by targeting the two key elements of its customer base – young learner drivers and their parents.
Finalists! HSBC Start Up Awards
A Bath advertising agency which is enjoying 100 per cent year-on-year growth is in the running for an award.
Brand Republic – My Dad Killed Facebook
I’m a Facebook fan. I use it daily, and keep it at a safe distance from anything work related. However, I’ve recently started vetting my status posts, censoring my wall comments, and removing any material that could potentially be viewed Continue reading
Marketing Week – TheAgency sampling of 50k loaves
Glutafin, the prescription-only gluten-free food brand, is to mail 50,000 sample loaves of its new gluten-free fresh bread to UK coeliacs as part of an integrated launch created by TheAgency.
Brand Republic – Integration? It’s all in your head.
Integration is a big buzzword. Everyone wants to be integrated. But in many cases it involves digital and gaming agencies/departments taking the above the line campaign and pretty much sticking it on the web. Then the DM agency/department take the ATL campaign Continue reading
Reinvigorated CVG continues to grow audience
Future, the special-interest media group, today reports continued growth for its CVG Network of websites (www.cvg.co.uk) and a successful launch for its latest marketing campaign, reaching more gamers than ever before.
Brand Republic – Is the Internet KILLING Creativity?
I recently watched a great ad that launched a well-known brand back into our consciousness. It was brilliant, capturing the brand and the verve of the previous campaigns. Then I realised that a few months previously I’d seen a whole Continue reading
New Media Age – Social media is only relevant for some brand
I read with interest the figures from LinkShare suggesting that ad revenues and returns on social media sites were far lower than their experience had shown (NMA 8 July 2010), as well as the numerous defensive comments from media executives.
Insider Magazine – Mansourpour listed in top 42 under forty two entrepreneurs
Not many marketing agencies are founded with a five-year plan in place that includes making acquisitions in that period, but Saman Mansourpour isn’t your typical creative who’s partly headed West from London for the lifestyle.
New Media Age votes BSM website 76%
Signing up for driving lessons can be as daunting for many people as it is exciting for others. The British School of Motoring (BSM) – to celebrate its 100th birthday – has given its site a refresh to ease people Continue reading
CreativeMatch – BSM realigns digital strategy to increase sales
BSM, the largest and most established driving school in the UK, has launched a new website as part of a wider realignment of its digital offering, following extensive usability testing.
Brand Republic – Is it time to let consumers “Play the Brand”
I remember having a telephone interview with a journalist from The Times a few years back, where I naively and rather over excitedly ranted on about mobile marketing, and a day when all Outdoor, Mobile and In-Store channels would be Continue reading