The Agency

BSM, the largest and most established driving school in the UK, is launching its ‘Beautifully Simple’ campaign, created by TheAgency to mark its relationship with Fiat 500 across multi- media platforms.

The campaign will run across online, point of sale, cinema, radio, direct mail, experiential as well as social media portals, designed to make BSM more synonymous with the youth and youth culture. The new ‘Beautifully Simple’ message will emphasise that the Fiat 500 is an easy car to learn in, and is great fun to drive.This new campaign is part of an ongoing relationship with TheAgency, during which it has helped increase sales for BSM by 20 per cent earlier in the year. The driving school is supporting the activity by offering exclusive promotions and discounts on its lessons during the campaign period.

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A short film about what it’s like to work with TheAgency team, directly from our clients.

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Siemens Gigaset, the European market leader in cordless phones, has appointed TheAgency.

The leading brand and response marketing consultancy, to help define its global brand proposition, re-affirming its focus on attracting high end users and brand conscious consumers to its innovative products.

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Social media portals need tailored approach

Your feature on youth marketing (Marketing, 23rd September), high-lighted some exciting online trends, but may have overlooked some other key points when targeting youth audiences through social media portals.

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Do companies who market themselves with ethically labelled products do what they say on the tin? How fair is Fairtrade?

In recent years our food, clothes and household goods have become coated with a layer of ethical labelling. Many products have been marketed with a Fairtrade, Organic or Rainforest Alliance stamp – but do we really know what this means?

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93% of social media users believe that companies should have a presence in social media. But what should that presence be?
Help us find out by joining in our Social Media Survey.

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