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Monthly Archives: October 2009
Marketing Week – TheAgency create multi-media launch for BSM Fiat 500
BSM, the largest and most established driving school in the UK, is launching its ‘Beautifully Simple’ campaign, created by TheAgency to mark its relationship with Fiat 500 across multi- media platforms.
Siemens Gigaset appoints TheAgency for global brand proposition
Siemens Gigaset, the European market leader in cordless phones, has appointed TheAgency, a leading brand and response marketing consultancy, to help define its global brand proposition, re-affirming its focus on attracting high end users and brand conscious consumers to its Continue reading
Response to Youth Marketing: Four trends in reaching CyberGens
Social media portals need a tailored approach Your feature on youth marketing (Marketing, 23rd September), high-lighted some exciting online trends, but may have overlooked some other key points when targeting youth audiences through social media portals.
Brand Republic Corporate Green Washing
Do companies who market themselves with ethically labelled products do what they say on the tin? How fair is Fairtrade? In recent years our food, clothes and household goods have become coated with a layer of ethical labelling. Many products Continue reading
The Social Media Survey
93% of social media users believe that companies should have a presence in social media. But what should that presence be? As part of our research, we are conducting a survey with marketing industry folk. More than 2,000 have already Continue reading