The Agency

TheAgency wins accountancy recruitment firm’s brand and sales acquisition strategy

Leading brand & response marketing specialist, TheAgency, has won the integrated brand and sales acquisition strategy for accountancy recruitment specialist, RK Accountancy (part of the Kellan Group).

TheAgency has been briefed to develop a clear sales proposition and brand repositioning involving a digital strategy, press advertising and brand identity. RK Accountancy has ambitious plans for national growth, despite the economic climate. Robert Woodford, head of marketing for Kellan Group has recently restructured the marketing team, with a view to strengthening the commercial focus of his department within the business, and linking it more directly to sales teams.Woodford says, _“TheAgency is the link we have been looking for. It can provide us with an integrated approach to building our brand while harnessing sales drivers that make every aspect of the marketing plan deliver a measureable return. The economy is proving that, to survive and grow, there is a need to combine digital and more traditional marketing techniques into sales structures. It is for this reason that I have strengthened the Kellan Group marketing function, and we now work directly with the heads of sales.” _

Saman Mansourpour, partner at TheAgency, adds, “RK Accountancy has a strong national reach with considerable local knowledge, and is a widely recognised brand, with a clear strategy on growing its business. We’re confident that by linking the development of the brand to its sales stream through effective targeting, we will positively influence the Kellan Group’s bottom line.”