«The BARCO Model
The BARCO (Brand and Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!
We use the BARCO model to:
Identify a 'winning' idea before it goes live - and as a result, the work we put forward is more likely to be relevant and commercially viable.
Incorporate a strong sales influence without effecting your brand.
Collaborate with multiple decision makers, especially focussing on the objectives of the sales and marketing teams.
Together, develop a commonsales and marketing language for all campaigns across your business.
The BARCO model is designed to be simple, easy to use and part of an everyday process.
If you would like to know more, we would be happy to discuss the BARCO model in more detail and show you some case studies.
Posted: Thursday, April 16, 2009
Categories: BARCO
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