The Agency

The BARCO (Brand and  Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!

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RK Supply Chain (RKSC), one of the leading global supply chain recruiters have appointed TheAgency to reposition their brand in the market, and help them develop heavily sales focussed communications.

The company has been extremely successful over the past 12 years, but a strategy for growth, coupled with tougher competition and aggressive market conditions have triggered a need to emphasise their brand position, and lay the foundation for a number of new service offerings.

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Travel and tourism companies are faced with tight budgets and tough decisions at the moment. However, strategic thinking, innovation and a strong marketing effort can ensure that your business will both survive and thrive.Travel brands need better, cheaper and more effective ways to sell, and yet at the same time they need to build vital brand value with consumers. Credit crunch winners will be those who have approached their brand development and marketing in a holistic way, putting the customer at the centre of everything they do.

In particular, those that get their branding right in 2009/10 will have understood that their marketing buck has got to work much harder now to achieve the same bang that it did this time last year. So, what steps can a brand take to be a winner in a market where the emphasis is currently on losing? Why not start by saving huge amounts of money and getting a better result for your budget?

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