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Monthly Archives: April 2009
RK SupplyChain appoint TheAgency
RK Supply Chain (RKSC), one of the leading global supply chain recruiters have appointed TheAgency to reposition their brand in the market, and help them develop heavily sales focussed communications. The company has been extremely successful over the past 12 Continue reading
The BARCO Model
The BARCO (Brand and Response Communication Optimisation) model is a planning and evaluation tool that allows us to interrogate your brand promise and establish your campaigns response criteria, before going Live!
Strong Travel Brands will beat the crunch by bringing together brand and response
Travel and tourism companies are faced with tight budgets and tough decisions at the moment. However, strategic thinking, innovation and a strong marketing effort can ensure that your business will both survive and thrive. Travel brands need better, cheaper and Continue reading