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Yearly Archives: 2009
TheAgency Launch Youth Insight Service
A new youth marketing insight service is being launched by TheAgency, a leading brand and response marketing consultancy. Bike Shed will provide clients with exclusive access to a range of programmes delving into the minds and attitudes of young people Continue reading
Brand Republic, Sammy on News Int. Bing search charge
The subject of our daily news digest, its ownership in the public domain and its value has long been up for debate. It’s no secret that news corporations from the BBC to News International have all struggled in the last Continue reading
Brand Republic – just Tweeting around
I’ve just been through a whirlwind of social media lately. Conferences, projects, discussions, it’s left me feeling quite anti-social about the whole thing. But stay your burning pitchforks. Do not assault my door as you Tweet that you’ve found a Continue reading
Marketing Week – TheAgency create multi-media launch for BSM Fiat 500
BSM, the largest and most established driving school in the UK, is launching its ‘Beautifully Simple’ campaign, created by TheAgency to mark its relationship with Fiat 500 across multi- media platforms.
Siemens Gigaset appoints TheAgency for global brand proposition
Siemens Gigaset, the European market leader in cordless phones, has appointed TheAgency, a leading brand and response marketing consultancy, to help define its global brand proposition, re-affirming its focus on attracting high end users and brand conscious consumers to its Continue reading
Response to Youth Marketing: Four trends in reaching CyberGens
Social media portals need a tailored approach Your feature on youth marketing (Marketing, 23rd September), high-lighted some exciting online trends, but may have overlooked some other key points when targeting youth audiences through social media portals.
Brand Republic Corporate Green Washing
Do companies who market themselves with ethically labelled products do what they say on the tin? How fair is Fairtrade? In recent years our food, clothes and household goods have become coated with a layer of ethical labelling. Many products Continue reading
The Social Media Survey
93% of social media users believe that companies should have a presence in social media. But what should that presence be? As part of our research, we are conducting a survey with marketing industry folk. More than 2,000 have already Continue reading
TheAgency Grows Again
Brand and response marketing specialist, TheAgency, has strengthened its team further on the back of its recent BSM lead creative agency account win with the appointment of three new staff.
Brand Republic, It’s a Smaller World
Whilst chatting with my cousin in India via Facebook, it struck me how social media sites are helping to merge cultural boundaries. At the expense of sounding like someone who never switches off, this got me thinking about its effects Continue reading
Drum feature on TheAgency
TheAgency, confident that its offer is unique outside the largest London agencies, this agency is one that aims to grow places, fast.
RK Accountancy Brand Launch
RK Accountancy has today officially unveiled their new brand refresh. The 6 month project has been integrated with the renewal of their vision and values and underlines the growing strength of the brand in a section of the industry which Continue reading
TheAgency WIN Recolight 7-fig account
Currently, less than 10 per cent of UK households recycle energy efficient light bulbs, which are classed as hazardous waste due to their mercury content. In a bid to increase this figure to 60 per cent by 2014, Recolight, the Continue reading
Brand Republic Tap on Teens
In a week when record numbers of teenagers are biting their nails anticipating their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency, TheAgency, has been Continue reading
I wear your shirt?
Here’s a unique way to advertise, I Wear Your Shirt. There’s no doubt that the world of social media throws up interesting ways to promote brands and this has to be one of the strangest. Since January 1st Jason Sadler Continue reading
On Set With The Rumour Mill
A behind the scenes look at Leon Tayler, Olympic Silver Medalist, Sarah Jagger, Columnist, Sky TV Presenter and Beautician and James Wheatley, recent Gold Medal winner at the Chelsea and Hampton Court Flower Show. Any clues?
Yahoo! ‘New / Open’ Social Approach
Yahoo! tries to reposition itself against the likes of Google and Facebook by following a ‘new open’ social approach.
TheAgency win £4m BSM account
BSM, the largest and most established driving school in the UK, is driving into a £4 million brand evolution to reinvigorate and modernise the company, to broaden its appeal and be more relevant to the core youth learner market. The Continue reading
WAVE goodbye to web speak
Ever wondered whatemail might be like ifit was invented today? Google have spent two years pondering just that. Enter thetest version of Google WAVE. Anew way of Live messaging your friends and collegues, but with a twist.Every conversation is logged like Continue reading
TheAgency wins RKA account
TheAgency wins accountancy recruitment firm’s brand and sales acquisition strategy Leading brand & response marketing specialist, TheAgency, has won the integrated brand and sales acquisition strategy for accountancy recruitment specialist, RK Accountancy (part of the Kellan Group).