Brand response specialist TheAgency has been appointed by Rex Resorts, the UK’s leading Caribbean hotel and African Safari operator, to create a new direct response print campaign for the brand and also to refresh the brand’s positioning. The move will Continue reading
In the current climate, says Saman Mansourpour co-founder of TheAgency, marketing budgets are getting crunched just as much as credit, which means the marketing buck has got to work much harder to achieve the ROI bang than it did this time last Continue reading