The Agency

Leading brand and response company TheAgency has relaunched BerkeleyScott, the UK’s leader in hospitality and leisure recruitment.

The relaunch includes new branding, website design, web-copy and web-architecture and an innovative print advertising campaign.

The relaunch will present BerkeleyScott Ltd as a premium recruiter, once a core strength of the company which has become diluted over the last five years. It also emphasises the company’s heritage and experience and places a stronger focus on the recruitment of senior appointments and attracting candidates rather than “clients”. The new identity and site will go live on the 20^th October and the online advertising campaign will roll out over the autumn.

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What does ‘creative’ mean to you?
Great ideas that deliver on commercial objectives. That’s the business we’re in.

What’s your best piece of business advice?
Hire people better than you, it keeps you on your toes.

Who do you admire?
My grandfather & Muhammad Ali – for proving that talent, determination and hard work can take you all the way, no matter where you start.

What in the world could be done better?
Most things. Unfortunately too many people settle for mediocrity.

Where do you see yourself in 10 years’ time?
In an underwater James Bond base. With sharks and everything. I’m not good at plans.

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Leading brand and response company TheAgency has appointed Rajnish Razdan as creative director.

Raz was previously working for Target Direct and Inbox where he was Executive Creative Director and also for The Response Team where he was Creative Director overseeing accounts for Carphone Warehouse, Rentokil and Bristol and West. He has most recently beendeveloping the marketing and branding for The Duke of Edinburgh’s Award and Nokia’s Comes With Music service which has just launched. Raz is the recipient of numerous awards including the IDM Leaders Award and has been nominated for a Cream Award 2008 for his TV work with Wessex Water.

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