The Agency

BSM, the UK’s largest driving school, has launched an integrated summer ad campaign designed to strengthen the brand’s youth appeal and drive lesson bookings during its 100th Anniversary year.

The “learn to enjoy the summer” campaign, created by TheAgency, will run across online, outdoor and point of sale channels. It features striking 1970s style visuals of top UK pro-surfer Sophie Hellyer on a sunny beach in front of a BSM branded car.

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Behind the scenes on a recent beach shoot with UK pro surfer and face of Roxy clothing, Sophie Hellyer.

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I read an interesting article on Mashable recently about which department “owns” social media. My hope was that if we answered that question, we might have a better idea which agency is best set to deal with it.

As you would expect the majority of companies surveyed handled social media through their digital department, but the point raised was that we all have a responsibility to make social media work for our employers and clients.

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Future, the special-interest media group, has appointed TheAgency, a leading brand and response marketing agency to develop creative online and print advertising for several of its high profile gaming brands. The deal sees TheAgency develop advertising creative for Future’s GamesRadar network, computerandvideogames.com and PC Gamer magazine.

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The Environment Agency has appointed leading brand and response marketing agency, TheAgency, to work on its new digital strategy following a three-way pitch.

The objective is to significantly increase traffic to the NetRegs web site, focussing initially on pay per click (PPC) advertising. As part of an initiative involving all government web sites, NetRegs is required to converge all its content with the Business Link website by March 2011, which will also be integral to TheAgency’s brief.

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We're always on the lookout for new talent to add to our freelance pool.

If you're a Creative, Account Manager, Studio Artworker, Developer, or fresh out of college, please get in touch.

You can email your details directly to enquire@TheAgencyOnline.co.uk or better still join our LinkedIn group, TheAgency Freelancers & Contractors.

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Let me start with a few questions…

Did you make poverty history? Did you buy the Haiti single? Have you enjoyed some comic relief?

What did you do for charity between those events? Don’t get me wrong; I’m not saying that there’s something wrong in what you did. In fact it’s wholly admirable. But what’s the impact on smaller but equally worthwhile charities?

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We’ve got a number of photoshoots and filmshoots coming up for two national advertising campaigns, and we’re on the hunt for young male and female models.

If you’re aged between 17 and 24, or 32and 38, male or female, blonde or brunette, height between 5’5" and 5’10", and fancy being in the limelight, then please send us your folio, or even a recent snap. We need people that look natural, so no heavy make-up or posed studio shots please. The opportunity will be to appear on web advertising, retail point of sale and outdoor posters. There will also be the opportunity to appear in the TV and viral film commercials.

Email Sam Britton sbritton@theagencyonline.co.uk

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