The Agency

Sovereign Living, part of Sovereign Housing Group, one of the largest social housing groups in the country, has appointed TheAgency to raise the profile of affordable home ownership and its developments.

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A new youth marketing insight service is being launched by TheAgency, a leading brand and response marketing consultancy. Bike Shed will provide clients with exclusive access to a range of programmes delving into the minds and attitudes of young people aged between 16 and 19.

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Join the fastest growing agency in the UK

Graduate Position, Bath

We’re looking for a recent graduate looking to kick start their career in an advertising agency

TheAgency, the UK’s fastest growing creative agency is now on the hunt for a recent graduate to join the account management team.

TheAgency’s work covers all channels so you’ll have exposure to digital and offline advertising campaigns. Initally you’ll be supporting the account management team on an administrative level, gaining the vital experience needed to fast track to account executive.

Sound like your kind of challenge? Then get in touch today.

Send your details to Claire McAllister cmcallister@theagencyonline.co.uk

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We're always on the lookout for new talent to add to our freelance pool.

If you're a Creative, Account Manager, Studio Artworker, Developer, or fresh out of college, please get in touch. You can email your details directly to jobs@TheAgencyOnline.co.uk or better still join our LinkedIn group, TheAgency Freelancers & Contractors.

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The subject of our daily news digest, its ownership in the public domain and its value has long been up for debate. It’s no secret that news corporations from the BBC to News International have all struggled in the last decade to maintain control of their content, and effectively charge for it.

Clearly the Internet has offered us “free” access to news in real time, and various search engines like Yahoo, Google and now Bing have been able to point us all in the direction of the content we’re after. The announcement that News International were considering severing ties with Google, or that Microsoft had approached them to offer payment for search listings, depends on which papers you read.

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I’ve just been through a whirlwind of social media lately. Conferences, projects, discussions, it’s left me feeling quite anti-social about the whole thing. But stay your burning pitchforks. Do not assault my door as you Tweet that you’ve found a non-believer.

Let me make it clear. I do believe in social media. I just want us to approach this with a rational mind (strange coming from a creative I know). The fact is Social Media is great for developing groundswell. It’s fantastic for connecting with customers and people generally. Indeed it’s even a handy tool for customer services. But however you use it, you must check its relevance to the brand, audience and objectives. And equally important, can the budget accommodate it?

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BSM, the largest and most established driving school in the UK, is launching its ‘Beautifully Simple’ campaign, created by TheAgency to mark its relationship with Fiat 500 across multi- media platforms.

The campaign will run across online, point of sale, cinema, radio, direct mail, experiential as well as social media portals, designed to make BSM more synonymous with the youth and youth culture. The new ‘Beautifully Simple’ message will emphasise that the Fiat 500 is an easy car to learn in, and is great fun to drive.This new campaign is part of an ongoing relationship with TheAgency, during which it has helped increase sales for BSM by 20 per cent earlier in the year. The driving school is supporting the activity by offering exclusive promotions and discounts on its lessons during the campaign period.

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